Please do not adjust your dial, but do be prepared to switch your thinking.
“This precipitous drop reflects not only the poor economic conditions, but fundamental changes in the way television advertising is being bought and sold,” says Carol Krol, eMarketer senior analyst and author of the new report, Television’s New Picture: Seismic Shifts in the Digital Age. “Fragmentation and declines in viewership have made it more difficult for advertisers to reach audiences.”
