The power of radio hasn't changed. But the way we listen to it has. Streaming services have changed the way music and audio content is being discovered, listened to, and purchased. Today, almost all digital audio content is now promoted, discovered, and listened to online through social media, mobile apps and other streaming services. The level of impact your digital presence has on your potential to be successful cannot be understated. As an artist, it is critical to make yourself discoverable on every platform or social channel possible.
That’s why we’ve created a special way for music publishers and audio content creators to reach more fans through social influencers. Whether you are promoting a podcast, audio book, song, album or playlist, Snips Social Beats is the most powerful way to amplify your voice and get your audio content heard by fans everywhere. Music lovers can easily sample tracks, podcast listeners can quickly find their newest talk, and readers can discover new audio books.
These days, there is a lot of noise on social media. To break through the sound barrier and reach consumers, publishers need a seamless way of promoting their audio content to fans ready to listen, download, and share. A simple, unified framework for sharing audio samples on demand is certainly one way of standing out. But driving action is even more important these days for artists.
The focus has to be on value and performance, ensuring the sponsor of the content only pays for engagements, not just visibility. When that happens, tunes can be shared broadly, and influencers with loyal followings can play a pivotal role in changing the way music is discovered and consumed. After all, like traditional content, the art of sharing audio over digital channels can mean huge reach, exponential downloads, greater sales, and more.
Snips Social Beats is the first automated marketplace that connects artists and influencers at scale with the simple purpose of sharing awesome music and audio content. We've adapted the concept of sponsored posts to a performance-based advertisement platform that runs natively across social networks, blogs, websites, emails and messaging. The social posts may also include an audio sample inline. Now, influencers can help musicians, podcasters, authors, spokespersons, or truly any content creator easily promote their shareable audio content organically. The result: significantly higher audience engagement and plays.
To maintain accountability, Social Beats operates on a performance-based cost-per-click (CPC) model. That simply means influencers earn based on quantifiable engagement in driving audiences to the content site -- and not just visibility, while advertisers only pay for measurable results. We empower publishers and influencers alike through transparency, access to a suite of tools to track campaign performance, and the power to choose what to share and where to share it. No other platform provides the automation, flexibility, and scalability of Snips Social Beats.