More consumers today are blind to standard display ads and billboards. We've simply learned to tune them out. As a result, brands are continuously looking for new ways of engaging consumers. Social media has since become the primary outlet for brand and customer interactions, resulting in innovative new ways of marketing to consumers.
As a key driver in social media advertising, influencer marketing has experienced an explosive growth in the last few years, becoming one of the most effective ways to attract new customers. Influencer marketing and its amplification through social media is playing a much greater role in purchase decisions and brand retention than any display ad format. Yet, influencer marketing has remained primarily a service-based model. With the lack of consistent and reliable metrics, it's not surprising that influencer numbers are hard to verify, and determining the cost for influencer endorsements is still a black box.
Brand endorsements has always been one of the most powerful concepts in influencer marketing. Endorsements by respected industry experts can be the golden ticket to increasing brand awareness, building consumer trust, and boosting online traffic. While some power influencers have incredible popularity and could expose your brand to hundreds of thousands, if not millions of social media followers, it does not not necessarily mean they can impact the buying behavior of those that follow them.
In the past, advertisers may have focused mostly on celebrities and popular bloggers as their primary influencers or brand ambassadors. But today, there is a new wave of social influencers that have just as large an impact. These untapped influencers are everyday consumers that have amassed huge followings on social media on niche subject matters such as fashion, beauty, and technology. Snips is the first influencer marketing platform that is opened to all influencers of all shapes and sizes. For advertisers and brands, that means a much broader audience reach, with more personal interactions, and better ROIs.
Snips Social Buzz is the first automated marketplace that connects advertisers and influencers at scale. We have re-invented the concept of sponsored posts using co-content creation. Advertisers create sharable promotions and branded content, while influencers build buzz by adding their own voice to the post. The result: custom native advertisements that drive higher audience engagement.
To maintain accountability, Social Buzz operates on a performance-based cost-per-click (CPC) model. That simply means influencers earn based on their ability to drive quantifiable consumer engagement, and advertisers only pay for measurable results. We empower brands and influencers alike through transparency, access to the right tools to track campaign performance, and giving the power to choose what to share and where to share it. No other platform provides the automation, flexibility, and scalability of Snips Social Buzz.
Social Buzz campaigns are sponsored posts shared by influencers across any social media or online platform. Brands can create campaigns to promote products, services, deals, coupons, or event content such as videos. Influencers snip and share the link to the Social Buzz campaign, additionally adding their own message or voice to the post. When followers click on the snipped link, they are taken directly to the landing page.
You can promote products, services, mobile apps, websites, or any branded content, including articles, blogs and videos.
Social Buzz is a universal advertising platform which can be posted to any social media, like Facebook, Twitter, LinkedIn, or Pinterest. It appears as native content in your profile, with the addition of your own voice added to the post. While most social media advertisements operate on an impression model with little garauntee of engagement, Social Buzz operates entirely on a performance-based cost-per-click (CPC) model, so you only pay for real results.
Social Buzz campaigns automatically count unique visitors per 30 days. You can additionally limit your campaigns to specific countries.
You cannot select individual influencers for your campaign. However, you may specify preferred influencers by category and age range, which helps in promoting your campaigns to the right groups of influencers.
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